WWDC will again be virtual, Apple announced this week. On Thursday, Apple sent letters to developers warning them to remove code that supported probabilistic matching, just in case. (Sure Jan!) The company says it believes that tracking individual users will no longer be allowed going forward, but gathering data on "cohorts" would be. Snap told the Financial Times it had tested the technique, called probabilistic matching, to test the impact of Apple's policies, but claimed it intended to discontinue the program after Apple introduced its changes. Snap, however, was found to be looking into alternative ways to bypass ATT by gathering data like IP addresses from companies that analyze ad campaigns to see if it could then cross-reference that data with its own, in order to continue tracking its users. The App Tracking Transparency (ATT) changes have thrown a whole industry into disarray as companies scramble to comply and diversify their revenues. This content is not available due to your privacy preferences. This week we're looking into app store trends, Apple's upcoming WWDC, new App Store rejections and what they mean for ATT (App Tracking Transparency), and whatever happened to that Arizona App Store bill, among other stories. This Week in Apps will soon be a newsletter! Sign up here: /newsletters In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.Īpps aren’t just a way to pass idle hours - they’re also a big business. And in the U.S., app usage surged ahead of the time spent watching live TV. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.Ĭonsumers last year also spent 3.5 trillion minutes using apps on Android devices alone. Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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